Our original 1993 creative team. 

Our mission

 is to produce the very best creative content possible with the resources and talents God has given us, modeling our efforts after the proverb "Whatsoever thy hand findeth to do, do it with all thy might." Ecclesiastes 9:10

We believe in the highest standards of ethical and professional integrity. This is reflected in our policy to guarantee all our work unconditionally and make every effort to provide products and services we ourselves would want.

We find pleasure and fulfillment in the content we produce. The act of creating is, in many ways, a spiritual experience.

“In the beginning, God created...” "So God created man in His own image." Genesis 1:1; 1:27 

Merging the strengths of fine arts, communication arts, and the best of digital graphic technology, JCG has been creating compelling content solutions for more than 25 years. Our work has won national and international awards in publications such as Communication Arts, Society of Illustrators Annual, Print, the Associated Church Press and Japan Society of Creators International Illustration Annual.

The owners, Lars and Kim Justinen, founded GoodSalt.com in 2000 and are known for their years of illustrating for the Seventh-day Adventist Church, including creating all the covers to the Adult Sabbath School Guides and the children periodicals Our Little Friend and Primary Treasure since the early 90s.

JCG also runs a wide format printing and designing service for the national funeral industry, MemorialReflections.com

JCG clients include McGraw Hill, Scholastic Books, Pacific Press, Pebble Beach Golf Club, US Forest Service, Northwest Nazarene University, Focus On the Family, PBS Great Performances, American Youth Soccer Organization, Thomas Nelson, Mastercard, Public Television, US Department of the Interior, and The Saltzer Medical Group.

Our Team

Lars Justinen - creative director, co-partner

Kim Justinen - creative services, co-partner

Steve Creitz - senior illustrator

Candace Johnston - finances

Dave Stone - IT & web development

David Tinnon - imaging technologies

Jamie Waite - print production

Julie Maxwell - customer relations